Orpanc Products and ServicesStreaming, Web Content Management, Reporting.Turn your online presence into a profitable enterprise. Orpanc's service offerings help radio stations bring their online presence to sustainable profitability faster.Radio is a dynamic business. With the adoption of the Internet, radio listeners are going online for their content in record numbers. Arbitron reports that in 2007, 33% of U.S. radio listeners listened online in a given month. As mobile high-speed Internet comes into the picture, this number is certain to soar. Radio stations are now faced with competition from all angles for their listeners. To compete, radio stations need to embrace their online presence and focus on the communities that they've built upon. Radio stations that have successfully made the transition online are enjoying the benefits. In addition to more reach for audio spots, revenue is growing through new offerings such as e-commerce. The Radio Advertising Bureau reports that non-spot revenue has been seeing a consistently high quarter-over-quarter growth as high as 12%. The question stations need to ask is: "How competitive is my online presence"? Orpanc knows radio, online technologies, and where they meet. That's why the Orpanc Team has created a set of offerings to help radio stations maximize their brand online and generate profits easily in a sustainable way. The Orpanc team has worked with radio and media organizations across the globe selecting, implementing, and supporting revenue-generating, content-centric applications. From that experience, Orpanc is able to provide you with an up-to-date set of tools to create a successful online business. Orpanc's tools benefit the online presence, as well as the core business. The biggest driver of change from the online channel is that is multi-directional. Orpanc's technologies capture core data from user interactions, and present it to radio station customers in usable formats cutting the technical mumbo-jumbo. Valuable operations data from the online channel can help radio programmers react quicker, plan proactively, prove performance to advertisers, as well as plan and forecast for future revenues. Costs and lack of inexperience are the two biggest challenges Orpanc's customers faced in getting online. Creating, managing, and updating a web presence is difficult and pricey. Orpanc alleviates this by providing a reasonably priced, turnkey solution with one company to deal with. Orpanc removes all the burden of web maintenance and allows a radio station to focus on what it does best: running a radio station. Orpanc Platform Solutions
Orpanc takes a client-focused approach to solution delivery. To make sure you are successful online, Orpanc has partnered with service providers to fill all of your online needs. Orpanc's Client Accelerator Solutions have been put together from trusted partners that know the Radio industry. Client Accelerator Solutions:
Contact one of the Orpanc Radio pre-sales consultants to discuss the revenue opportunities your station may be missing out on. Orpanc will walk you through the specific benefits for your station, and show you how painless it is to start growing your online business. |
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