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Statistical Research and Reporting Engine

Reach, Engage, Monetize, Measure.

Orpanc's SR2E provides radio stations with vital, real-time information about their business.


sre-300x141Often critical data was only available in relative frequency to stations in large markets or stations with large research departments.  With the introduction of the Internet channel, user interaction is directly traceable and can translate into useful data for the business.  With a web site, often this information is not captured or is locked away in technical systems logs that you need a PhD. to understand.  Orpanc provides a business intelligence engine as part of its platform offering to extract and derive valuable data provided from the online channel to radio stations.  This data speaks to the online channel, and also can be weighted to provide real-time data regarding the overall performance of the radio station.

Orpanc Provides radio stations with real-time:
  • Programming Data about music or programming popularity and trends to instantly determine how listeners react.
  • Sales Data from electronic commerce partners, advertisement response rates, and real reach/frequency data for advertisers.
  • Audience Demographic Data showing geographic, age, and commerce profiles.

Learn more about the Orpanc SR2E here


 
Beyond simple data collection, the Orpanc SR2E provides valuable interpretation of the data. Simply having the data does not provide the results, radio stations need to know what to do with the data and what it means.  Orpanc's SR2E has been designed on enterprise class Business Intelligence software to provide these capabilities specifically for radio stations.

Using the SR2E, Radio Stations can proactively engage listeners by understanding their behavior and delivering content that keeps them coming back while increaseing online revenue.

Learn more about the SR2E Advantage Here

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Learn more about what Orpanc can do for you

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1.888.698.2758 (US/Canada)
(+1) 585.698.2758 (Worldwide)

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