Orpanc Training Solutions

Enabling Now-Term Success and Longevity

Interactive Media is a change agent. Rapid success and realization of the investment requires new skills and often a new way of thinking. Orpanc Training has designed training programs to make radio stations successful off the starting line, and throughout years to come.

All training courses are designed by subject matter experts to be role-based in order to focus on a client's business processes and interactions. Whether you’re an account executive, station manager, promotions manager, program director, or chief engineer – Orpanc's training solutions can address your needs from your perspective.

Orpanc training is delivered flexible formats. Whether it's in-person, on-site, off-site, and virtually over the web, Orpanc can accommodate. Courses are developed to be highly targeted, and respectful of time and are developed to be clear, concise, and act as a reference when the training has completed.

Sales Training

Selling a new offering is a challenge for even the most seasoned sales professionals. It is especially challenging when the offering is new for a radio station's clients. Interactive media brings a platter of new options to account executives. Account executives need to understand, and be passionate about the new offerings and making their customers succeed with them.

To adapt to the extended offering portfolio offered by Interactive Media, sales professionals need to engage their clients in a consultative manner. Interactive Media provides options beyond coverage, and sales professionals need to be able to articulate and demonstrate the value that these new options bring.

Orpanc Training solutions are designed to get the Sales Professional productive, and motivated in selling Interactive Media. Courses are designed to be short, targeted, and focused on the mutual success of the individual and the client.

Sales Manager Training

The sales manager's position is a challenging and extremely important position for traditional media, and now even more with Interactive. Sales managers need to understand the new media offerings, price them, bundle them, and motivate a sales staff to sell them. Compensation plans need to be created, territories examined, performance metrics established, and new skills need to be looked at when hiring staff.

Orpanc Training solutions address the needs of the Sales Manager, and provide a framework for longevity in managing a sales department. The curriculum is designed to address the essentials in selling Interactive media nationally and locally. To promote self-sufficiency, a "train the trainer" approach is used so sales managers can become self-reliant in bringing on and educating new staff.

End-User Training

With new offerings come new benefits and new tools to learn. While Orpanc's products are designed to be self-learning, and easy to use. Orpanc Training has put together courses for those that prefer in-person instruction.

Interactive Media offers new content, monetization, and operational excellence opportunities never seen before in media. Orpanc Training takes the training program as an opportunity to stimulate creative discussions with clients while in a learning context. Whether you're in programming, promotions, traffic, news, and production – Interactive Media will play a role in your position and your input and creativity can drive your stations success further.

Orpanc's training approach is collaborative, and hands-on. Sessions are role-based in nature, focusing on process and workflow of your department working independently and together. Orpanc's training solution will help users make the most of the Interactive channel and the new tools that enable it.

Technical Training

Like broadcast, technology makes Interactive Media work. Orpanc's SIM3, SR2E, and uCDN remove the need for technology fluency in-house, although Orpanc does not want to discourage clients to become familiar and fluent with its workings. In fact, Orpanc would like to encourage clients to develop modules and add-ons to the platform according to its API.

Orpanc training is tailored to the level of technical learning that you want. From understanding the bid picture, to administering the system to developing for it – Orpanc training can help.

Orpanc Training Solutions are designed to be flexible for every client. To start your educational process, please contact an Orpanc Pre-Sales Consultant to discuss training options for your needs.

Technology Solutions for Media Business