Orpanc Business Solutions for Radio Programmers

Orpanc's solutions for radio programmers helps clients grow their online and terrestrial audiences in cume, TSL, and loyalty.

Programming for radio in today's world is more of a challenge than ever before. Radio programmers face competition from new forms of media, overcrowded AM and FM dials, and thousands of radio stations on the Internet. Making things tougher, radio-programming professionals have to compete in this environment with tightly restricted budgets.

The goal of the professional radio programmer is to generate a loyal, addressable, and identifiable audience that advertisers would like to buy access to. Orpanc addresses these items, and provides tools to generate a high level of station-listener affinity through engagement.

The Orpanc set of technologies is designed to give programmers a set of tools to build a loyal, audience. In using the interactive web channel, radio listeners can be engaged with Orpanc's SIM3 (here) with advanced community-building features. For programmers, grow your P1s through:

Contesting options to provide incentives for users to use the web channel.
The Advanced Media Player in SIM3 provides listeners with engaging content and inventive to listen to your station online.
User-Engagement Tools such as blogs, voting, chat rooms, an a loyal-listener club gives your station a competitive edge against other media forms
Now Playing features shows what songs have played giving listeners a chance to rate the music and purchase tracks that they like.

Online audio transmission provides an advantage to stations on AM, with low-power signals, and with listeners in high-interference areas. By putting a CD-quality digital signal online with Orpanc's uCDN (here), your reach can be extended and put on an equal footing as the 300,000 watt FM station with a transmitter downtown.

High-Quality Audio extends a radio station's reach and removes interference
New Digital Stations can be launched without new broadcast licenses

Real-Time reporting and audience surveys can give radio programmers the tools that only consultants had. Orpanc's Statistical Research and Reporting Engine can digest audience data in real time and show information on listener behavior to programming. Using these tools, programmers can make programming decisions in much quicker time than traditional media outlets obtaining quarterly, or semi-annual data. Orpanc's SR2E helps programmers with:

Instant Auditorium Testing avoiding delays and costs of auditorium tests
Listener Music Preferences showing exactly what listeners like and dislike
Listener Trending showing listener trends minute-by-minute based on age or location.

Interactive media is a change agent for a business, and needs to be handled properly to maximize its success. Orpanc Professional Services (here) offers business-consulting options to radio stations on programming issues and opportunities. Consulting options for programmers include:

Strategy Consulting
Business-case development
Data interpretation
Audience Analysis

Orpanc's pre-sales consultants can help create a custom package that will provide you with results. Please contact Orpanc to learn how your business can be improved.

Technology Solutions for Media Business

Orpanc Business Solutions for Radio Programmers

Orpanc's solutions for radio programmers helps clients grow their online and terrestrial audiences in cume, TSL, and loyalty.

Learn more about what Orpanc can do for you