Orpanc Business Solutions for Radio Promotions

Orpanc's Radio Promotions solutions help clients increase their stations brand online, and offline through community-based tools and consulting.

The online channel is the most powerful change agent to media in the last 50 years. Traditionally, Promotions built a brand in a local market compared to other AM, FM and print. Now, Promotions has to compete for hours and activity with new media offerings such as blogs, forums, and social media sites where Radio stations once dominated these community forms of interaction.

While presenting a challenge to radio, the online channel presents even more opportunities to grow when fully embraced. The online channel is very powerful in that it is ubiquitous. Audience can access the channel at home, at work, or even mobile, and are engaged and measured. The key difference to traditional media is that online media is interactive.

Knowing how to integrate interactive media features to your business is essential in building an interactive presence. Interactive media has many new features that can overwhelm any business. Boiling them down to business terms, implementing them, and making the case on which items to use is a daunting task for any radio promotions department under budget control pressure. Orpanc understands the challenges, and opportunities in implementing new media into promotions and has offerings that can help. Orpanc's Professional Services (here) organization can help design an integration program with interactive media strategy, technology selection, and training options to ensure a successful interactive media program at your station.

A web site's look and feel will influence your brand online and offline. Also, users need to be able to find your web site instead of your competitors. For example, do users seeking "Smooth Jazz in Montreal" come up with the "Solace.FM" brand, or another? To attract users, provide them with a positive impression, and keep them engaged radio stations need to incorporate technologies into their web design such as:

AJAX
Web 2.0 features; and
Search Engine Optimization (SEO) techniques.
Social Media Integration (Facebook, MySpace, Twitter)

Orpanc's SIM3 platform, consulting , and design services can help with these items.

The next big thing is mobile. Users are experiencing interactive content on iPhones, BlackBerries, and other mobile devices. These devices provide ubiquitous access to the Interactive channel, although most web sites designed for desktop computers use technologies that are incompatible with mobile devices. Orpanc's SIM3 (here) provides advanced mobile features for radio promotions including:

Automatic Mobile Editions of web sites using a "write once, view anywhere" technology.
SMS Messaging Integration allowing users to interact with contests, content, and radio hosts through text messaging on their phones.

Tidbit: Raw number of users accessing the internet on Mobile devices

Orpanc offers a single solution for radio promotions integrated into the radio operations. Please contact Orpanc by phone, email, or SMS to learn how your business can be improved.

Tidbit: Internet usage, people online, search terms.

Technology Solutions for Media Business

Orpanc Business Solutions for Radio Promotions

Orpanc's Radio Promotions solutions help clients increase their stations brand online, and offline through community-based tools and consulting.

Orpanc's SIM3 platform, consulting , and design services can help with these items.

Learn more about what Orpanc can do for you